Crowdfunding stats that will blow your mind!

As you can probably guess, here at icause we’re huge fans of crowdfunding! We’ve seen the extraordinary things that crowdfunding can achieve, from raising funds to live out a personal dream to supporting international charitable causes, and everything in between.

But we’d hate for you to think we’re biased, so we’ve gathered some of the most interesting stats from the world of crowdfunding to show that we’re not the only ones with a passion for raising funds online!

Global crowdfunding

Crowdfunding has become a global pastime, with North America leading the way. It can be used to raise money for a business venture, event, project, or cause, and the numbers it achieves are mind-blowing!

• The global crowdfunding market is valued at a staggering US$17.39 billion and is forecast to reach US$43.48 billion by 2028 (source: Vantage Market Research)
• The rewards and donation crowdfunding market is valued at US$5.5 billion.
• By 2025, the global crowdfunding market is projected to almost triple.
• Crowdfunding campaigns have added US$65 billion to the global economy.

Source: Fundly

As you can see by the numbers, crowdfunding has the potential to make a serious impact on a global scale! 

Australian crowdfunding

We may be smaller than North America, which raises $17.2 billion per year through crowdfunding, but Australians can still pack a punch when it comes to raising funds! 

• Crowdfunding in the Oceanic region raises $68.8 million per year.
• An average campaign in this region raises $99.

Source: Fundly

With these impressive numbers, you might be feeling inspired to jump in on the action. Keep reading to discover some interesting stats on how to create the most successful campaign.

Stats to run a successful campaign

Here’s the important one! These fascinating insights will show you what works and what doesn’t when it comes to your next campaign.

Goals and donations

• An individual crowdfunding campaign raises $568 on average.
• 17% of donors use mobile devices to donate to crowdfunding campaigns.
• 78% of successful campaigns go on to exceed their initial goal.
• It takes an average of 47 donors to make a campaign a success.

Time

• It takes an average of 11 days to prepare the most successful crowdfunding campaigns - planning is key!
• Campaigns are longer than you think - the most successful campaigns are a whopping 113 days long, with the average campaign running for 9 weeks.
• Despite this lengthy duration, 42% of funds are raised in the first and last 3 days of a campaign.
• If you raise 30% of your goal in the first week, you are more likely to hit your target than most.

Content and communication

• Your campaign description should be between 300 - 500 words to put you among the campaigns that raise the most money.
• Updating your campaign every 5 days can result in up to 3 times more money raised.
• Successful campaigns post an average of 4 updates throughout their campaign.
• Campaigns that update their supporters at least once raise 126% more.
• Including a video in your campaign leads to 105% more funds raised.
• Email is a powerful crowdfunding tool - 53% of email shares result in a donation.
• 12% of shares on Facebook lead to a donation.
• Every 100 friends on Facebook increases your campaign success by 20%.
• 3% of shares on Twitter lead to a donation.

Source: Fundly

With these statistics in mind, you can craft the ultimate campaign, designed for success! 

Create a campaign

If this collection of impressive stats hasn’t got you excited, then nothing will! Harness that motivation and start your crowdfunding campaign today. It’s fast, easy, and free!

Simply click here to start fundraising for yourself, or a cause you’re passionate about, or choose one of the articles below to find out more about the great power of crowdfunding!

• What is crowdfunding and how does it work?

Learn more about crowdfunding and how you can use it to help you raise much-needed funds for an individual goal, a person in need, or a charitable cause. This Crowdfunding 101 article has everything you need to know and more! 

• Introducing Switch and Donate

Take your campaign to the next level with Switch and Donate, exclusive to icause. This brand-new concept allows your supporters to donate to your cause without spending a cent. By simply comparing a utility bill, a donor can contribute upwards of $500 to a crowdfunding campaign.

• Crowdfunding vs Traditional fundraising

Depending on your goals (financial and otherwise) crowdfunding might be the perfect standalone option or a great addition to your traditional fundraising activities. Find out more about the different types of fundraising and discover what will work best for you.

• How do I know I can trust a crowdfunding platform?

Raising significant funds online can seem daunting, especially in the age of online scams and data leaks. Finding a platform you can trust is key. This article will show you how to spot a red flag and find a platform that has your success as their only goal.