icause is changing the face of fundraising, and it could be the answer to the flood recovery effort.

The impact of the floods in QLD and NSW is being felt far and wide, and many people are wondering how they can help when they’ve lost so much themselves. Switch and Donate from icause is a brand new fundraising concept that lets people donate to a charity while making a saving on their utility bills. Is this the solution we’re searching for?

There’s no better example of Australians coming together than the recovery effort happening in QLD and NSW after the devastating rain event that resulted in thousand-year floods across the states. From the SES volunteers to Brisbane’s mud army and all the unsung neighbours and friends that are pitching in and helping out, it’s never been clearer that mateship is alive and well.

But after the mud is gone, for many people impacted it is financial support that’s required to get back on their feet. With so many people affected at once, losing homes, possessions and businesses, the question is “how can you help when you’re are struggling yourself?” That is the question that has played on the mind of icause founder Muhammad Haider in recent years, and led him to launch the world-first fundraising concept - Switch and Donate.

The concept, available exclusively through icause, is simple but so effective. Supporters upload a utility bill to be compared, and if they choose to switch to a new provider, a donation is made in their name to their nominated cause. The amount donated depends on the utility bill submitted and ranges from $30 for Pay TV to $87 for electricity and gas. Supporters can even choose to compare more than one bill to boost the donation amount.

And the best part, of course, is that not only are you making a donation to charity but you're saving yourself money on your utilities, something that is much-needed relief at the moment.

Like other crowdfunding sites, icause can be used for personal fundraising campaigns and charities alike, with the option to donate directly or use the new Switch and Donate options. icause is revolutionising the way we fundraise, so now is the time to start raising funds and making a difference. Visit www.icause.com.au to get started.