How icause is changing the way Aussies donate

icause CEO and Founder Muhammad Haider spoke to IT Wire about his game-changing new way for Aussies to donate to a cause they are passionate about. Wanting to give back to the community, he founded icause, a donation platform that provides easier ways for Australians to crowdfund.

With donation drives and fundraising efforts disrupted during the pandemic, a new approach has never been more important.

“Australia’s social sector is crying out for new and innovative approaches to fundraising, which, in the most recent figures from 2019, total $166 billion,” 

With icause, Haider says people can raise money in different ways compared to other crowdfunding platforms.

Its technology allows people to switch to competing providers who offer cheaper utility services.

“It uses CheapBills as a utility comparison company, giving it 30% commission when people swap their services. It is not specific to only electricity. They can bring other services such as gas, broadband, car and health insurance,” Haider explains.

“icause works by adding up the commission received from switching utility providers then donating that commission to a nominated cause,” Haider adds.

People can also raise money from employing the usual donation methods such as Visa, MasterCard, Amex, Apple Pay, Google Pay, and PayPal.

icause is an Australian-first, and its ability to enable customers to switch to other utility providers sets it apart from competitors such as GoFundMe and MyCause.

icause has also developed strong partnerships with charities and not-for-profits, supporting Afghan women, kids with intellectual disabilities, and homeless people in Australia.

You can read more about icause here and read the full IT Wire article here: https://itwire.com/it-people-news/not-for-profit/how-icause-is-changing-the-way-aussies-donate.html